'Mad Men' Streaming Rights Sell to Amazon, AMC

Mad Men - Season 7B - Episode 12 - Elisabeth Moss -Publicity- EMBED 2017
Courtesy of AMC

Mad Men has a streaming home.

After spending the past nine months shopping global and streaming rights to its Emmy-winning drama, producer Lionsgate Television has sold the Jon Hamm starrer to Amazon and the show's original home, AMC, in a sprawling deal.

Amazon and AMC, where the series originally ran for seven seasons, will share domestic SVOD rights to Mad Men. Amazon-owned IMDb TV will be the ad-supported streaming home to the advertising drama from creator Matthew Weiner, with the series launching there July 15. Amazon and IMDb TV will have exclusive rights to the series through the summer. AMC will have the series in the fall in a deal that also includes linear syndication rights as the basic cable network looks to bolster its roster after the novel coronavirus is expected to end plans for a number of scripted series that were earmarked for 2020.

Amazon's Prime Video's international streaming rights will be effective July 3 in Europe, Australia, Latin America and elsewhere; July 15 in Japan, Israel, Indonesia and Thailand; Oct. 1 in Canada and Nov. 1 in the Netherlands. Starzplay will also have international streaming rights to the series across Europe, Japan and Latin America, starting Oct. 1. (Lionsgate owns Starz.)

"Mad Men is an evergreen property whose appeal has continued to grow over the years, and we’re pleased to collaborate with a diverse alliance of exceptional partners to bring it to a global audience," said Lionsgate president of worldwide television and digital distribution Jim Packer. "This comprehensive and multifaceted agreement brings together partners from every part of the content ecosystem, and it allows a whole new generation of fans to enjoy one of the greatest television series ever made, whether they’re reuniting with the show as an old friend or discovering Mad Men for the first time."

For AMC, the agreement brings Mad Men back to its original network. In addition to plans to re-air the series on its linear networks, AMC will also stream episodes on a variety of platforms including its SVOD services. The pickup comes as AMC has been experimenting with streaming platforms including Acorn, Sundance Now, AMC Premiere and AMC+. Sources say additional plans are in the works for the company that includes fellow basic cable networks Sundance and IFC.

"Mad Men launched on AMC in 2007 and became the definition of ‘talked-about-television’ — and for our company began a period of distinction and impact that continues to this day," said Ed Carroll, AMC Networks COO, who was president of AMC when Mad Men was greenlit. "We are so pleased to bring Mad Men home to AMC, and again be able to share these unforgettable characters and this nuanced and exceptional storytelling with fans, new and old, on a variety of platforms starting this fall."

During its seven-season run, Mad Men took home 16 Emmys, including best drama series for four straight years, five Golden Globes and a prestigious Peabody Award, among other accolades. The drama, co-starring January Jones, Vincent Kartheiser, Elisabeth Moss, Christina Hendricks and John Slattery, is among the iconic series that are considered part of the so-called new golden age of television.

The streaming deals for Mad Men arrive at a moment when library content is in high demand as more media companies enter the streaming wars. The price tag on megahits like Friends and The Office has continued to climb, given that such beloved shows with extensive libraries repeat well and serve as a key draw for subscribers. Financial terms of the Mad Men deal were not immediately available.

"Mad Men is regarded as one of the greatest television series ever made, and its timeless storytelling, critical recognition and global fan base reflect the hallmarks of the programming that we're proud to bring to Starzplay audiences across our footprint," said Starz executive vp international networks Superna Kalle. "Come this fall, it will make a great addition to our bespoke slate of acclaimed original series, local programming and world-class acquisitions."