5:20am PT by Lesley Goldberg
Management 360 Teams TV Division With MRC, Sets Margot Robbie Amazon Drama (Exclusive)
Management 360's television production arm is teaming with Media Rights Capital to form an independently staffed studio with the goal of creating and distributing content for the talent management firm.
The partnership will originate, acquire, package, sell, produce and finance original content for distribution on all platforms. The studio will combine the talent roster, IP origination and packaging skills of Management 360’s Entertainment 360 division with MRC's production, distribution and marketing expertise. Together, the companies will produce and finance scripted and unscripted offerings and create new opportunities for 360’s roster of clients.
The first project under the new Entertainment 360 studio will be an Amazon take on Amy Reed's YA novel Nowhere Girls, which Management 360 clients Kieran and Michele Mulroney will exec produce alongside Margot Robbie, Brett Hedblom, Josey McNamara, Tom Ackerley and the actress' LuckyChap (I, Tonya) banner. Catherine Hardwicke (Twilight) will direct the drama.
"Joining forces with MRC on Entertainment 360 is the next evolution of our mission to create extraordinary opportunities for artists," the Management 360 partners said in a joint statement. "MRC's impeccable taste, depth of infrastructure and resources to expand our production capabilities make them the ideal partner for a new evolution of a studio purpose-built for the current media landscape."
Entertainment 360 has produced series including HBO's Game of Thrones, AMC's The Terror, ABC's Designated Survivor, Facebook's Queen America and the features Lady Bird and Steve Jobs.
MRC, meanwhile, is the independent studio behind Netflix's Ozark and House of Cards, Starz's Counterpart and such features as Ted and Baby Driver. The company, part of Valence Media, which also owns The Hollywood Reporter, develops, produces and finances film and TV for distributors including Sony, Warner Bros., Universal, Paramount and Fox as well as HBO, ABC, Netflix, Apple and Amazon, among others. MRC was founded by Asif Satchu and Modi Wiczyk, who are now co-CEOs of Valence Media.
"360's track record speaks for itself, having expertly guided the careers of writers, directors, producers and actors for 15-plus years, and packaging and producing award-winning and commercially successful film and television projects under the Entertainment 360 label,” MRC said in a statement. “We are thrilled to partner in this new collaboration.”
The deal arrives as agencies and management companies have increased their push into content creation as they look to create new opportunities for clients and share in the financial success of projects beyond their traditional 10 percent commissions.