'Modern Family' Streaming Library Rights Land at Hulu, Peacock

Modern Family finale -Publicity - H 2020
Eric McCandless

Modern Family has found not one but two streaming homes for its vast 11-season library.

Disney-backed Hulu and NBCUniversal's Peacock will share streaming rights for all 250 episodes, with the family comedy from creators Steve Levitan and Christopher Lloyd making its debut Feb. 3 on both platforms. Financial terms of the deal were not immediately available.

The multiple-year deal marks the first time the entire library of the five-time Emmy-winning Modern Family will be available on both a subscription and an advertiser-backed service. Peacock will rotate 12 episodes (starting from the pilot) on its free service, with the remainder available to subscribers.

The multiple-year pact between Disney (which owns Modern Family) and NBCUniversal allows upstart Peacock to continue to bolster its comedy library with the ensemble comedy joining a roster that already includes The Office, 30 Rock, Parks and Recreation and the full Saturday Night Live roster. The shared deal also means Peacock lands one of broadcast's last hit shows with a sizable library at a fraction of the cost it would have paid for exclusive streaming rights. It's also a win for Hulu, which gains added exposure to Modern Family on a platform that, with The Office, is becoming a destination for comedy.

Disney and NBCU already have a preexisting syndication deal that saw USA Network become the syndicated home for Modern Family as part of a 2010 deal that valued the hit comedy at $1.5 million per episode. USA Network and its cable sibling E! will continue to air syndicated repeats of the series and now promote its streaming arrival on Peacock.

Sources note the syndie deal opened the door to an earlier than usual deal to bring Modern Family to streaming. Modern Family would not have been able to make its streaming debut until after the cable syndie deal expired in 2024. (The series debuted on USA in 2015.) The streaming deal arrives less than a year after the series, starring Ed O'Neill, Sofía Vergara, Julie Bowen, Ty Burrell, Jesse Tyler Ferguson and Eric Stonestreet, wrapped its run in April. Modern Family was one of the lucky broadcast shows that, because of its shorter final-season episode count, was able to complete filming its season before the pandemic forced production to shut down in March.

NBCUni's Val Boreland, who replaced longtime acquisitions and distributions exec Frances Manfredi, tells THR that the company had specifically targeted Modern Family as a perfect fit for Peacock years before its launch. Conversations predated Manfredi's late 2019 arrival at Peacock. (Manfredi, it's worth noting, brought The Office back to NBCUniversal in a deal worth $500 million and departed last year following a two-decade run as part of the company's restructuring that saw Boreland take over the role.)

"Modern Family is a tremendous show — one of the last great shows available for us to premiere — and we feel so lucky and fortunate it's going to join our lineup," Boreland says, noting that the series will get a similar treatment to what Peacock created to rollout The Office. "Because viewers of all ages love Modern Family, we are creating a fan experience on Peacock that goes beyond just episodes of the series to include curated collections, bonus content and more."

Modern Family is the latest title that has a shared streaming deal between Hulu and Peacock. Others include Madagascar: A Little Wild, TrollsTopia, Superstore and NBC's recently launched Ted Danson comedy Mr. Mayor.

"Thanks to its sharp writing and an eccentric but exceedingly likable cast of characters, Modern Family ushered in the return of the family sitcom and offered viewers a unique and refreshing portrayal of family life,” says Brian Henderson, vp content partnerships at Hulu. "We were fortunate to bring this beloved series to Hulu audiences next-day during its celebrated run, and now we’re excited to offer every episode so new fans can meet the Pritchetts, Dunphys and Tuckers, and old friends can visit them again."