Naked 'Project Runway' Billboard Banned in Los Angeles (Photo)

Project Runway One Sheet - P 2013

Project Runway One Sheet - P 2013

Project Runway might be all about fashion, but in new key art for the show, the focus is on what the models are not wearing.

Lifetime released the season 12 promotional artwork on Tuesday featuring host/judge Heidi Klum and mentor Tim Gunn in what appears to be royal attire. The two are seen lording over a group of completely nude models posing as their subjects.

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The Hollywood Reporter has confirmed that a new billboard featuring the image will not be on display in Los Angeles after TooFab reported that the image had been banned in the city for being too racy. Lifetime had no comment.

It's not the first risque key art for the fashion-design competition. For season nine, Klum posed for a poster wearing nothing but a snipped-off tie while holding a pair of scissors. For season 10, the supermodel donned lingerie and heels while lounging atop hundreds of pairs of scissors.

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Another Lifetime star, The Client List's Jennifer Love Hewitt, revealed on Conan in May that she had to tone down her own show's billboards for the second season. The first season art featured a full-body shot of Hewitt in lingerie, while the second season artwork featured her cut-off at the chest.

"It was a bit of a scandal with the first billboards," she admitted.

Project Runway returns at 9 p.m. July 18.