9:30am PT by Michael O'Connell
NBC Exploring '5 Gold Rings' Format With ITV and Talpa
NBC, aggressive as ever in reality, is looking into popular Danish format 5 Gold Rings.
The network has ordered a pilot based off of the European format, from ITV Studios and Talpa. The game, played on a large interactive LED floor, has a rather convoluted premise (at least on paper) so see the following description from stateside producers ITV Entertainment:
5 Gold Rings is played on a huge interactive LED floor where every pixel counts. Players get five rings to answer questions over five levels, and while they endeavor to answer questions correctly — matching rings and responses — the rings get progressively smaller, making the game even more challenging. The show also allows viewers to connect to the game via smartphone, with a mini-version of the LED floor and the questions, so they can play along from anywhere and be part of the experience.
At-home participation was a huge play among reality series several years ago — see failed attempts Million Second Quiz and Rising Star — but none have ever made much of an impression among viewers.
Having already aired in the Netherlands, a U.K. version of 5 Gold Rings will premiere later this year.
“5 Gold Rings taps in to so many of the reasons game shows continue to appeal to U.S. audiences," said ITV Entertainment president David Eilenberg. "With mind-bending questions, big shiny floor visuals and a ticking clock, this show offers a fantastic dose of fun, excitement and adrenaline for game show fans across the board.”