NBC Exploring '5 Gold Rings' Format With ITV and Talpa

The network has commissioned a pilot of the European game show.
Getty Images

NBC, aggressive as ever in reality, is looking into popular Danish format 5 Gold Rings.

The network has ordered a pilot based off of the European format, from ITV Studios and Talpa. The game, played on a large interactive LED floor, has a rather convoluted premise (at least on paper) so see the following description from stateside producers ITV Entertainment:

5 Gold Rings is played on a huge interactive LED floor where every pixel counts. Players get five rings to answer questions over five levels, and while they endeavor to answer questions correctly — matching rings and responses — the rings get progressively smaller, making the game even more challenging. The show also allows viewers to connect to the game via smartphone, with a mini-version of the LED floor and the questions, so they can play along from anywhere and be part of the experience.

At-home participation was a huge play among reality series several years ago — see failed attempts Million Second Quiz and Rising Star — but none have ever made much of an impression among viewers.

Having already aired in the Netherlands, a U.K. version of 5 Gold Rings will premiere later this year.

5 Gold Rings taps in to so many of the reasons game shows continue to appeal to U.S. audiences," said ITV Entertainment president David Eilenberg. "With mind-bending questions, big shiny floor visuals and a ticking clock, this show offers a fantastic dose of fun, excitement and adrenaline for game show fans across the board.”