NBC Slammed for Airing Trump's "Racist" Caravan Ad During 'Sunday Night Football'

NBC is getting grief over its decision to air an election ad from President Trump that focuses on the migrant caravan in Mexico.

The ad came on around 7:30 p.m. PT on Sunday, about two hours into NBC's Sunday Night Football broadcast in a game between the Green Bay Packers and the New England Patriots. It also airs a day after news surfaced that CNN had declined to air the spot, calling it "racist."

The ad focuses on the "7,000-migrant caravan" crossing Mexico that has been in the news — and the subject of many of Trump's tweets — in recent days. It spotlights Luis Bracamontes, an undocumented immigrant who was convicted of murdering two sheriff's deputies in California in 2014, and plays a clip of him seeming to brag about the killings: "Only thing that I regret is that I just killed two."

In voiceover, the ad goes on to encourage viewers to vote Republican in Tuesday's midterm elections: "America cannot allow this invasion. The migrant caravan must be stopped. President Trump and his allies will protect our border and keep our families safe. America's future depends on you. Stop the caravan. Vote Republican."

Scores of viewers immediately took to Twitter to call NBC out for its airing of the spot. Judd Apatow, for one, sent out a series of tweets and retweets.

"So @nbc and @Comcast aired that racist Trump caravan commercial during the football game. Who made that decision? How did they decide it was ok? I am disgusted that you would air that after @cnn refused to air it because it is explicitly racist. Shame on you. @NBCNews"

He added: " It was a low point in the history of @nbc. Who will explain their reasoning for promoting racism during this football game?"

Also: "Shame on @nbc. What an abomination that was to run that ad. After those murders you decided to fan the flames of hate?"

Donald Trump Jr. tweeted the ad out Saturday, noting that "CNN refused to run this ad... I guess they only run fake news and won’t talk about real threats that don’t suit their agenda. Enjoy. Remember this on Tuesday."

In response, CNN's public relations Twitter account sent this message: "CNN has made it abundantly clear in its editorial coverage that this ad is racist. When presented with an opportunity to be paid to take a version of this ad, we declined. Those are the facts."

On Monday morning, NBC decided to pull the ad. A spokesperson told The Hollywood Reporter: "After further review, we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible."

Nov. 5, 8 a.m. Updated that NBC pulled the ad.