3:21pm PT by Michael O'Connell
NBCU Research Chief Talks Stacking, 'Superstore' and "Ted Sarandon"
Research presentations aren't exactly titillating stuff, especially when bookended by actors and celebrity-producers.
But NBCUniversal numbers guy Alan Wurtzel returned to the Television Critics Association's press tour having generated some of the biggest headlines to come out of the most recent conference. His outing of some purported Netflix "ratings" prompted a war of words with Netflix brass, increased industry speculation about the secretive streamer's user habits and umpteen think pieces.
The president of research and media development, unsurprisingly, had a much bigger audience than he typically sees on Tuesday afternoon. And while the panel lacked any repeat performance of January's surreptitious reveal, Netflix did get a shout-out.