8:49am PT by Rick Porter
NBCUniversal Ad Sales Chief Linda Yaccarino Adds Local, Data Initiatives to Purview
NBCUniversal ad sales chief Linda Yaccarino is adding to her portfolio.
Yaccarino has been elevated to chairman global advertising and partnerships at the company. The "global" part of her title is new — she'll add local advertising sales and strategic initiatives to her purview and head a cross-functional data strategy effort at NBCU while continuing to oversee national ad sales, ad sales marketing and global partnerships. She reports directly to NBCUniversal CEO Jeff Shell.
"Linda has done a fantastic job moving the advertising business forward, not just for NBCUniversal, but the industry at large," said Shell. "I'm excited for her to continue architecting the future of the ad-supported ecosystem and uniting all assets of this company to make us the best possible partner for our customers around the world."
The new structure is an extension of NBCUniversal's One Platform ad initiative that will tie local sales more closely to its global advertising efforts and give additional resources to data and information strategy.
Frank Comerford, chief revenue officer for local sales, will continue leading commercial efforts for NBC's local stations, multicast networks and regional sports networks, reporting to Yaccarino.
A memo from Yaccarino announcing the new structure is below.
I'm thrilled that our family is getting bigger.
First, we're welcoming Frank Comerford and his team of local sales experts to make our broader Global Advertising & Partnerships division truly a one-of-a-kind in this industry. This also means we will have the great opportunity to partner even more closely with Valari Staab, the stations, and the Regional Sports Networks under this new structure. On top of that, Kathy Kelly-Brown's strategic initiatives team will join our team and expand on their incredible work with Symphony, plus we'll be partnering even more closely with John Miller. Finally, we're going to build an entirely new Data Strategy unit that will unite all of NBCUniversal behind a shared information vision.
Please join me in welcoming them all!
These updates come at a time of massive transformation in the global advertising industry. Consumer behavior and corporate convergence are bringing media and technology closer together. And now, so are we.
By organizing our business to reflect the realities of the marketplace and the future that audiences have created, we're able to bolster our One Platform solution and, subsequently, our entire business. Now, from local to global, across cable and broadcast, digital and streaming, NBCUniversal—and only NBCUniversal—can offer audiences and partners an unbeatable combination of deep regional expertise and massive scale, data-driven math and a little bit of magic.
While there is no doubt we are a content and technology company at our core, we need to keep accelerating our business plans to define entertainment and build the future of advertising. With the addition of these strong teams and new initiatives, we're expanding our offerings for clients while diversifying our business and creating new company-wide opportunities. We're making the right investments to bring that future into focus.
During Wednesday's Office Hours, I'll go into more details and introduce our new team members. But for now, it's important to reiterate: when we transform our team, we transform the company—and the entire industry.