Netflix Orders 'Ever After High' Kids Series From Mattel

Ever After High Mattel - H 2014
PRNewsFoto/Netflix Inc.

Ever After High Mattel - H 2014

Netflix's kids push continues.

The streaming service announced Monday that it had ordered a film and accompanying animated series based on the popular Mattel doll franchise Ever After High. The 12-episode children's series, which will be preceded by a movie titled Ever After High Spring Unsprung, is set to roll out in all Netflix territories in early 2015.

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"The engaging and magical storylines of Ever After High make it a great addition to our growing slate of original kids programming. Mattel has a track record of making high-quality animated programs, and we're excited to extend our relationship, bringing our members the enchanting world of Ever After High," Netflix's chief content officer Ted Sarandos said in a statement announcing the news.

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Added Michael Riley, Mattel's vp franchise development and content distribution: "Today's kids want to watch their favorite characters anywhere and everywhere they are. Netflix is the perfect home for developing and expanding the already enchanting world of Ever After High."

The news comes as the service, much like its rivals, continues to try and capture early and impressionable viewers. In fact, just last week Netflix announced Dinotrux, its latest collaboration with DreamWorks Animation, which it has a significant pact for 300 hours' worth of programming. And mere days before that, it announced it would be partnering with Scholastic for an animated series based on The Magic School Bus.

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Animated short-form Ever After High webisodes from Mattel Playground Productions are currently available on Netflix.