NFL, 'Masked Singer' Lead 3-Day Ratings for Premiere Week

Masked Singer Giraffe, Dragon, and Sun
FOX

Although The Masked Singer opened with lower than usual ratings on Sept. 23, the show made up a little bit of ground via delayed viewing.

The Fox competition show had the largest ratings gains of any primetime show in the first week of the 2020-21 season. It added 0.66 points to its initial ratings among adults 18-49 — going from a 1.57 on its first night to 2.22 after three days — and grew by 2.2 million total viewers (5.91 million to 8.11 million).

Though it's still well behind last season's premiere after three days, The Masked Singer also led all but two NFL games in the primetime rankings.

NBC's Sunday Night Football (5.38 rating in adults 18-49, 18.01 million viewers) and the combined ABC/ESPN Monday Night Football telecast (4.96, 16.11 million) sit at the top of the rankings, head and shoulders above the rest.

Other notable gains: NBC's Canadian import Transplant had the second largest bump in total viewers, with its Sept. 24 episode growing by 1.6 million people. Five of the 10 largest gains in adults 18-49 are cable unscripted shows: MTV's Teen Mom II, TLC's 90 Day Fiancé: Happily Ever After and Bravo's Below Deck Mediterranean, Real Housewives of New York City and Real Housewives of Potomac. All added between 0.3 and 0.35 to their demo ratings.

The top 20 primetime shows in Nielsen's live plus three-day rankings for Sept. 21-27 are below.

Adults 18-49

Show Network Live +3 18-49 rating Change vs.
live + SD
% change vs. live + SD
Sunday Night Football NBC 5.38 0.05 1%
Monday Night Football ESPN/ABC 4.96 0.28 6%
The Masked Singer Fox 2.22 0.66 42%
NBA West Finals - Game 3 TNT 2.1 0.05 3%
NBA West Finals - Game 4 TNT 1.93 0.06 3%
Thursday Night Football NFLN 1.91 0.01 1%
NBA West Finals - Game 5 TNT 1.9 0.05 3%
NBA East Finals - Game 4 ESPN 1.86 0.10 5%
NBA East Finals - Game 5 ESPN 1.8 0.08 5%
The Simpsons Fox 1.78 0.09 6%
Big Brother - Wednesday CBS 1.44 0.28 24%
I Can See Your Voice Fox 1.43 0.24 20%
NBA East Finals - Game 6 ESPN 1.43 0.07 5%
Big Brother - Thursday CBS 1.37 0.24 21%
Big Brother - Sunday CBS 1.36 0.37 38%
Dancing With the Stars ABC 1.23 0.15 14%
90 Day Fiancé: Happily Ever After TLC 1.14 0.34 44%
America's Got Talent - Wednesday NBC 1.0 0.13 15%
Family Guy FOX 0.99 0.28 39%
America's Got Talent - Tuesday NBC 0.93 0.13 16%

Total Viewers

Show Network Live +3 viewers (000s) Change vs.
live + SD (000s)
% change vs. live + SD
Sunday Night Football NBC 18,005 202 1%
Monday Night Football ESPN/ABC 16,108 673 4%
The Masked Singer Fox 8,109 2,197 37%
60 Minutes CBS 7,907 347 5%
America's Got Talent - Wednesday NBC 7,458 890 14%
Dancing With the Stars ABC 7,035 944 15%
America's Got Talent - Tuesday NBC 7,003 846 14%
Celebrity Family Feud ABC 5,864 600 11%
America's Got Talent recap NBC 5,787 312 6%
Thursday Night Football NFLN 5,480 50 1%
I Can See Your Voice Fox 5,401 842 18%
Transplant NBC 5,384 1,569 41%
Hannity - Wednesday FNC 5,265 107 2%
Big Brother - Sunday CBS 5,235 1,090 26%
Big Brother - Wednesday CBS 5,030 857 21%
Tucker Carlson Tonight - Wednesday FNC 4,995 134 3%
Big Brother - Thursday CBS 4,974 765 18%
NBA West Finals - Game 3 TNT 4,943 115 2%
NBA West Finals - Game 5 TNT 4,906 112 2%
Tucker Carlson Tonight - Tuesday FNC 4864 137 3%