5:00am PT by Rick Porter
TV Long View: One More Way 'Masked Singer' and 'Big Bang Theory' Are Unique
Delayed viewing of TV is generally a rich-get-richer game: Shows that start out with bigger-than-average audiences also tend to be the ones that get the largest gains after they air.
In that sense, it's absolutely no surprise that series like CBS' The Big Bang Theory (No. 1 in same-day viewers this season, second in adults 18-49, excluding sports) and Fox's The Masked Singer (14th in viewers, first in the 18-49 demo) — rank near the top in DVR gains as well.
In another way, though, those two shows are outliers: The top of the delayed-viewing charts are populated almost entirely by dramas.
Dramas make up just under half (58 of 120) of the non-sports series that have aired on the broadcast networks in 2018-19, as of publication time. There are 30 comedies, 26 unscripted shows and six news programs.
Yet dramas count for 16 of the 20 shows with the biggest seven-day gains among adults 18-49 — 80 percent. Seventeen of the top 20 in viewers added (85 percent) are dramas.
The Big Bang Theory, its spinoff Young Sheldon and The Masked Singer are the only non-dramas among both sets of top 20 gainers; ABC's Modern Family joins them in the top 20 among adults 18-49.
The Masked Singer's gains are especially unusual for unscripted series. The Fox phenomenon grew by 3.43 million viewers and 1.2 points in adults 18-49 after a week of delayed viewing. It outpaces the next-largest unscripted gainers by 51 percent in viewers (2.27 million for NBC's America's Got Talent: The Champions) and 71 percent in adults 18-49 (0.7 for ABC's The Bachelor).
The Big Bang Theory is similarly well ahead of Young Sheldon in viewers added (4.68 million versus 3.53 million, a 33 percent advantage) and Modern Family in 18-49 gains (1.5 versus 1.1, a 36 percent advantage).
Here are the top 20 gainers in each measure through March 3, per Nielsen. Non-dramas are noted in bold.
|Show||Network||Live + SD viewers (millions)||Live +7 viewers (millions)||7-day gain (millions)|
|The Good Doctor||ABC||6.61||12.604||5.994|
|This Is Us||NBC||8.537||14.045||5.508|
|The Big Bang Theory||CBS||12.997||17.677||4.68|
|NCIS: New Orleans||CBS||7.546||11.181||3.635|
|A Million Little Things||ABC||4.263||7.779||3.516|
|The Masked Singer||Fox||8.136||11.566||3.43|
|Show||Network||Live + SD rating||Live +7 rating||7-day gain|
|This Is Us||NBC||2.1||3.9||1.8|
|The Big Bang Theory||CBS||2.3||3.8||1.5|
|The Good Doctor||ABC||1.1||2.5||1.4|
|The Masked Singer||Fox||2.6||3.8||1.2|
|A Million Little Things||ABC||0.9||2.0||1.1|
|Law & Order: SVU||NBC||0.9||1.9||1.0|
|How to Get Away With Murder||ABC||0.7||1.5||0.8|
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