OWN's 'Finding Sarah' Finds an Audience

OWN’s Finding Sarah – a docudrama about the redemption of Sarah Ferguson, erstwhile member of the British Royal Family – premiered to solid numbers on Sunday night.

At 9 p.m. the series pulled in a .38 rating in OWN’s target demographic of women 25-54 with 616,000 viewers overall. That marks a 41 percent demo increase year-to-year when the network was Discovery Health and triple digit growth in the time period compared to the previous four weeks with reruns of Shania Twain’s Why Not?

There was plenty of competition last Sunday night most notably the final game of the NBA championship, which pulled a whopping 7.2 rating among women 25-54 (with more than 23 million viewers overall).

Finding Sarah was on par with the premiere of Lisa Ling’s Our America, which averaged a .41 rating in the demo but below The Judds (.56 rating) and Why Not? (.80 rating).

Interestingly, the demo rating for Finding Sarah’s 11 p.m. rerun – when the basketball game had concluded – was comparable to the premiere at a .37 rating. The 9 and 11 p.m. airings reached 1.04 million viewers.