Peacock Inks Sprawling ViacomCBS Licensing Deal for TV, Movies

The Godfather - H - 1972

Peacock is bulking up its library content ahead of its July 15 national launch.

The NBCUniversal-owned streamer has inked a sprawling licensing deal with ViacomCBS that includes multiple features and TV series.

Heading to Peacock are ViacomCBS series including Showtime's Ray Donovan and The Affair, the original Charmed, and former UPN/WB Network favorites Everybody Hates Chris andThe Game, CBS' Undercover Boss and BET's Real Husbands of Hollywood. The Peacock deal is non-exclusive, meaning each of the shows included in Wednesday's deal will continue to stream on ViacomCBS' own streaming platform, CBS All Access. (Charmed will join Peacock starting in October.)

On the feature side, Paramount movies include The Godfather trilogy, Catch Me If You CanThe Talented Mr. RipleyAmerican BeautyPatriot GamesLast HolidayFatal AttractionThe Firm and An Officer and a Gentleman, among others. Unlike the TV component of the deal, the features included will stream on a limited exclusive window throughout 2021, 2022 and 2023, with additional movies set to be announced later.

"We are truly excited to bring some of the most popular movies and series from across the ViacomCBS family of brands to Peacock," said Frances Manfredi, president of content acquisition and strategy at Peacock. “We continue to expand the Peacock catalog with premium programming from NBCUniversal and beyond; partnering with companies like ViacomCBS to ensure that all of our viewers can choose from the best entertainment options available in the market today.”

The ViacomCBS/Peacock deal arrives as Peacock continues to bulk up its library offerings ahead of its July 15 national launch. The service, which has free and subscription tiers, will be the exclusive streaming home for NBCUniversal-owned hits The Office and Parks and Recreation. The streamer also will eventually look to have streaming rights to all of its in-house hits, including 30 Rock and Saturday Night Live, among others, once those licensing deals expire with Peacock's various competitors.

For ViacomCBS, meanwhile, the decision comes as the media titan plans to expand and rebrand its own subscription-based streamer CBS All Access with additional content from its recently re-acquired cable assets. The Peacock move is a way for the company to boost revenues while also continuing to keep the bulk of its properties on its own platform as well.

“This agreement with Peacock demonstrates the incredible and enduring value of ViacomCBS content,” said Dan Cohen, president of ViacomCBS Global Distribution Group. “The partnership we are announcing today is consistent with our strategy to maximize the value of our content by selectively licensing our library product to third parties while prioritizing franchise IP for our own platforms."

This is the latest third-party library deal for Peacock, which in February inked a licensing deal with A+E Networks for titles including Storage Wars andCold Case Files, among others.

Peacock will feature an inventory of scripted and unscripted originals as well as library content from across NBCUniversal's portfolio. The streaming service is the latest from a media giant as established players like NBCUniversal, WarnerMedia and Disney look to challenge established stalwarts like Netflix and Amazon.