Fox Promoting Baseball Drama 'Pitch' as "Game-Changer"

Pitch S01E01 Still - Publicity - H 2016
Ray Mickshaw/FOX

Pitch S01E01 Still - Publicity - H 2016

Fox wants its upcoming drama Pitch to be a true "game-changer."

The Hollywood Reporter has the exclusive first look at the new key art for the network's Major League Baseball-backed series.

Below, the poster for the Kylie Bunbury drama carries the tagline of "game changer," with showrunner Dan Fogelman noting it was a no-brainer.

"Our entire writing staff loved it unanimously and immediately, which is saying something because they can't agree on lunch," Fogelman told THR. "I think the single image showcases both sides of the show — the empowering human story as well as the underdog baseball story. And Kylie, always Kylie. Can't wait to get it up on our walls."

Pitch centers on Ginny (Under the Dome's Bunbury), a young female pitcher who defies the odds when she becomes the first woman to play in Major League Baseball. Fogelman and Fox cast Bunbury months ago and the actress — who comes from a family of athletes — began training immediately. Fox's deal with Major League Baseball — which extends their existing relationship for postseason coverage — gives Pitch unparalleled access to the league's teams, uniforms, players, stadiums and more. In exchange, MLB offers its experts (and loads of ex-players) to help ensure the show reflects the national pastime in the most authentic way possible. The team featured on the show is the San Diego Padres, with production filming at the team's Petco Park.

The series, which debuts Sept. 22, will kick off its marketing campaign at MLB's All-Star Game in San Diego next week.

Check out the poster below, and click here for a deep dive interview with Fogelman about how the show came together — and what Ginny's magic pitch is.