8:54am PT by THR staff
Plastic Surgeon Who Snapchats His Patients' Boob Jobs Lands WE tv Reality Show
WE tv is adding a fame-seeking plastic surgeon to its portfolio.
The network announced Monday it had greenlit Dr. Miami, an unscripted series starring Miami plastic surgeon Dr. Michael Salzhauer. Until now, Salzhauer has relied on his own social media platforms — Snapchat, Instagram and Twitter — to beef up his profile, attracting millions by sharing his life, his practice and, yes, his procedures. In fact, he's been known to “snap” in-progress surgical procedures, including breast augmentations, nose jobs and Brazilian butt lifts.
“We love this show because Dr. Salzhauer is a completely unique and authentic individual who is at the top of his profession and using social media in an innovative and powerful way,” WE tv president Marc Juris said in a statement announcing the series Monday. Dr. Miami is expected to premiere next year with six hourlong episodes. It will join a schedule that includes such series as Braxton Family Values, Kendra On Top, Mary Mary and Million Dollar Matchmaker.
“Plastic surgery shows have become a staple of unscripted TV, but a surgeon using Snapchat and other social platforms to literally bring fans into the operating room represents a bold and fresh twist that connects old and new media and will give us additional opportunities to attract and engage WE tv viewers,” Juris continued, with Salzhauer adding: “I have always been a fan of [WE tv’s] shows and I'm so excited to open up my door and my patients to their viewers.”
Dr. Miami is being produced by 2C Media, with Chris Sloan, Carla Kaufman Sloan, Tim Hamilton and Ross Breitenbach attached as executive producers. In addition to starring, the surgeon will get a co-executive producer credit.