7:00am PT by Michael O'Connell
'Property Brothers' Ink New Deal to Stay Put at HGTV (Exclusive)
HGTV is not letting go of The Property Brothers. The Scripps-owned network just wrapped up a deal to keep renovation siblings Drew and Jonathan Scott put for at least several more years.
The Scotts, who broke out on HGTV with their first namesake series in 2011, now have four series on the air and are responsible for more original episodes annually on the top 10 cable network than any other talent. Their current roster includes the original Property Brothers, spinoffs Buying & Selling and At Home and competition series Brother vs. Brother — many of them produced in part by their Scott Brothers Entertainment shingle.
"Their work ethic and commitment means they can produce and star in an incredible amount of content in a very short period of time," Scripps Networks Interactive GM of U.S. programming and development Allison Page tells The Hollywood Reporter. "It also ensures we have a premiere episode with them 52 weeks a year, which is an amazing feat and not something we've achieved with anyone else."
The exclusive pact comes as the brothers become more Los Angeles-based and an increasingly mainstream presence. Drew competed on the most recent season of ABC's Dancing With the Stars, placing fourth. They have a combined Instagram following of roughly 2.5 million.
“We’re beyond excited to continue the relationship with our incredibly talented friends at HGTV,” Drew said in a statement about the news. Jonathan added: “We truly love what we do, and promise that even though we have a ridiculous amount of fun, we’ll actually get a little work done, too, and continue helping families through our shows."
With the exception of retiring series Fixer Upper, the Property Brothers are also responsible for HGTV's highest-rated programs. The original and Brother vs. Brother both regularly fetch more than 2 million live viewers before substantial time-shifting lifts. Their portfolio also held a significant percentage of appeal in the massive streaming deal that moved much of Scripps' catalog from Netflix to Hulu.
Securing a future with the Scotts comes at a time when HGTV is particularly incentivized to hold onto such talent. The stars of Fixer Upper, Chip and Joanna Gaines, wrap their series in April — and Discovery Communications' massive $11.9 billion deal to acquire Scripps Networks Interactive is also expected to be finalized in 2018.
Page says that, finances aside, the Scotts and similar talent get something from HGTV that isn't easily found at other outlets. "What we provide is a robust, multiplatform brand that's committed to them," she says. "It's not about a single show or a single idea, it's a 360-commitment."
The Scotts are repped by CAA.