12:30pm PT by Lesley Goldberg
'Reverie,' Starring Sarah Shahi, Canceled at NBC
It's one and done for NBC's VR drama Reverie.
The network has canceled the rookie drama after its low-rated freshman season.
The project was a front-runner to go to series after landing Sarah Shahi, who was among the most sought-after actresses during Pilot Season 2017. NBC made the show, a Universal Television and Amblin TV production, its fourth overall new series order for the 2017-18 broadcast season.
The early buzz died down, however, and Reverie was held for summer. The drama, about a former hostage negotiator and expert on human behavior who is brought in to save ordinary people using a highly advanced VR, aired its 10 episodes in the traditionally little-watched period between late May and early August. With three days of delayed viewing, Reverie averaged a lackluster 0.6 rating in the all-important adults 18-49 demographic and 2.85 million total viewers. (Its live haul fared much worse, with a mere 0.4 in the demo and 2.1 million total viewers.)
Looking back on NBC's 2017-18 new series pickups, only three of the eight comedies and dramas returned for a second season — A.P. Bio, Good Girls and Will & Grace.
Shahi, meanwhile, continues to be an in-demand actress and field multiple offers.