3:03pm PT by Michael O'Connell
Ronan Farrow's MSNBC Ratings Bottom Out
Continued ratings woes at MSNBC got particularly bad for Ronan Farrow on Tuesday.
The host's 1 p.m. Ronan Farrow Daily posted its lowest delivery among the targeted news demographic of adults 25-54 since launching almost a year ago. Pulling a paltry 11,000 viewers in the demo, MSNBC sank below even Al Jazeera America in the hour. AJAM's News Live doubled Farrow's performance with 22,000 — which isn't anything to write home about either.
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Farrow's hourlong program launched last March to soft ratings, and they haven't gained much since. Afternoons rarely rival mornings and evenings for cable news nets — but, by comparison, Fox News Channel's Happening Now earned 202,000 adults 25-54 and CNN's Wolf had 154,000 yesterday in the same time slot. (Ronan netted 158,000 total viewers.)
Live-plus-same-day returns from Nielsen also put MSNBC's total day delivery with adults 25-54 at nearly a 10-year low on Feb. 3: just 55,000. The network's bad day comes on the heels of its seventh consecutive month ranking third in the cable news race. It's behind a rising CNN at No. 2 and FNC at No. 1.
MSNBC chief Phil Griffin acknowledged the network's rough patch in December with a staff-wide memo. "Technology is continuing to drive unprecedented changes across the media landscape," he wrote, "and we all should be taking a hard, honest look at how we need to evolve along with it."