Seth MacFarlane Adapting 'All Our Wrong Todays' for Peacock

Seth MacFarlane - Getty - H 2020
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Seth MacFarlane continues to add to his increasingly prolific slate at NBCUniversal.

The Family Guy creator is teaming with This Is Us writer Elan Mastai to adapt the latter's best-selling novel All Our Wrong Todays for Peacock. The drama, which is currently in the development stage, is based on the time-traveling love story that explores alternate versions of ourselves in dramatically surprising and unexpected ways.

Mastai will pen the script for the potential series and exec produce the drama alongside MacFarlane and his Fuzzy Door partner Erica Huggins. Fuzzy Door's Rachel Hargreaves-Heald will oversee for the company. Amy Pascal and her Pascal Pictures topper Rachel O'Connor will also exec produce. Universal Content Productions is the studio.

Published in 2017, the title ignited a rights bidding war two years earlier with Mastai making headlines when his debut novel was preemptively snapped up in a then-massive $1.25 million deal. Paramount Pictures and former Sony chief Amy Pascal landed the rights to the title with plans to adapt it as a feature film. The book, which has been translated in 24 languages, was one of the first projects Pascal developed outside her then-deal at Sony after launching her production company.

In addition to his work in Todays, Mastai is a supervising producer on NBC's time-jumping family drama This Is Us. His screenwriting credits include What If. He's repped by Gersh and attorney Karl Austen.

Todays is the latest TV foray for MacFarlane's Fuzzy Door since the company moved its overall deal from Disney's 20th Television to NBCUni's Universal Studio Group. Under the sprawling nine-figure pact, Fuzzy Door is already developing limited series The Winds of War, a Little Rock Nine series, a revival of Smokey and the Bandit, drama Skywatch (also for Peacock) and unscripted entry Micronations.

Outside of the NBCU deal, Fuzzy Door has Fox's long-running cash cow Family Guy, Fox-turned-Hulu drama The Orville, TBS' American Dad, docuseries Cosmos and a new animated series based on Norman Lear's beloved Good Times for Netflix. The On the film side, MacFarlane is developing Universal feature Fairy Tale Ending and a modern version of Revenge of the Nerds for 20th Century Studios.