Sprout Launching Animated Series Featuring Fisher-Price's Little People Toy Line

Little People Still - H 2016
Courtesy of Mattel

Little People Still - H 2016

Fisher-Price's Little People toy line is headed to TV.

NBCUniversal Cable Entertainment's preschool network Sprout on Friday said a new animated series titled Little People is set to debut March 7. The series, consisting of 52 11-minute episodes, will air at 7 a.m. ET Monday-Friday.

The animated musical/comedy series, from Mattel Inc., and HIT Entertainment, is based on the original Fisher-Price brand and aimed at kids 2-5.

Celebrating "the power of collaborative play," the series follows five characters as they embark on adventures in a suburban backyard. Using their imagination, they learn such skills as juggling in the jungle and skywriting in outer space. Each episode will include a lesson in personal or social development along with a variety of musical, comedy and make-believe moments, loosely woven together in a sketch show format.

Dr. Ron Slaby of the Centre on Media and Child Health at Children’s Hospital Boston/Harvard Medical School serves as adviser on the show, which aims to encourage imagination and pro-social collaboration.

The news comes on the heels of the December announcement of a partnership between Mattel and DHX Media to co-produce new episodic, short-form and long-form programming of Little People. The partnership will also see DHX handle all future global distribution for Little People.

The new series also has been sold in the U.K., Netherlands, Latin America, South Africa, Brazil and Mexico and will be available on Sprout's TV Anywhere and its VOD and digital platform.