Stephen Colbert Takes Out Billboard "Campaigning" for Trump's Dishonest Media Awards

Stephen Colbert is hoping for some recognition from President Donald Trump. 

On Wednesday night's Late Show, the CBS host launched his "campaign" for consideration in Trump's "Dishonest & Corrupt Media Awards," which the president announced via his personal Twitter account on Tuesday. 

"You know folks, its awards season," Colbert told his crowd on Wednesday night. "Sunday is the Golden Globes — I'm not nominated, don't watch — but on Monday there's an awards show everyone's going to be glued to," the host added, referencing Trump's awards.

"Personally, I'm excited for your Dishonest & Corrupt Media Awards," Colbert said to Trump. "Or, as we call them in the business, the Fakies."

To make sure he wouldn't get "snubbed" at Trump's awards, Colbert purchased a billboard in Times Square in New York City for his "For Your Consideration" ad in Trump's awards.

“I’m hoping to be nominated in all categories,” the host said, listing off such distinctions as “fakest dishonesty” and “least Breitbarty.”

The Daily Show's Trevor Noah also participated, and submitted his own "for your consideration" campaign featuring quotes from Breitbart and Fox & Friends, calling the Comedy Central show "fake news" and "propaganda."

The Daily Show followed its tweet with a full page ad of the same artwork in Friday's New York Times. The show's Twitter account also asked Trump to read the ad.

Not to be outdone, Full Frontal's Samantha Bee tweeted on Thursday morning, "Nice try @colbertlateshow and @TheDailyShow, but we’re sweeping the #Dishonesties this year." Her own billboard featured her campaign for the faux category of "shrillest reporting" and highlighted angry YouTube comments about the host. 

Jan. 5, 6:36 a.m. This story has been updated with The Daily Show's New York Times ad.