'Stumptown' Soars in Delayed Viewing, 'Masked Singer' Remains No. 1

Stumptown_Publicity - H 2019
David Bukach/ABC

ABC's rookie drama Stumptown brought in so-so ratings for its series premiere's initial airing, but it made a big jump in the season's first batch of delayed viewing numbers.

Several shows that have recorded big delayed-viewing numbers in the past, including NBC's This Is Us and New Amsterdam and Fox's The Masked Singer, also drew sizable audiences in their first three days after air. (Live-plus-3 ratings for Sept. 23-25 were available at publication time.)

After Stumptown, the biggest beneficiaries of delayed viewing among new series were two other dramas, Fox's Prodigal Son and ABC's Emergence. ABC's Mixed-ish had somewhat bigger gains than CBS' Bob Hearts Abishola, the other new comedy to premiere in the first three days of the season.

Stumptown, starring Cobie Smulders as a private eye in Portland, Oregon, was in the middle of the pack among new shows in premiere week's same-day ratings, starting with a 0.7 rating among adults 18-49 and 4.61 million viewers. It doubled its 18-49 rating to 1.4 within three days, the only network show to do so thus far. It also grew by 3.3 million viewers to 7.91 million, the sixth-largest gain of any network show so far.

This Is Us took the largest leap in adults 18-49, going from a 1.8 to a 2.9 rating after three days. New Amsterdam (+0.9), ABC's The Good Doctor, The Masked Singer and Fox's 911 (all +0.8) rounded out the top five. 

Prodigal Son gained half a point in adults 18-49 to remain the top new show in the key ad demographic with a 1.5. Emergence also grew by half a point to 0.3, while Mixed-ish added 0.4 and Bob Hearts Abishola tacked on 0.3. The dramas All Rise (CBS) and Bluff City Law (NBC) were a little slower off the mark, each growing by 0.2.

The second-season premiere of New Amsterdam added the most viewers, gaining 4.55 million to push past 10 million after three days. Ten shows that aired from Monday-Wednesday have crossed the 10 million viewer mark, where only one — CBS' NCIS — did so in the same-day ratings.

The Masked Singer remains No. 1 overall on broadcast in adults 18-49 with a 3.3 rating after three days. NCIS now stands at 15.65 million total viewers, well clear of second-place This Is Us (11.69 million).

Collectively, the first three nights of network programming grew by about 45 percent in adults 18-49 and 37 percent in total viewers. That's a little ahead of the pace for the same time frame a year ago (40 percent in adults 18-49, 33 percent in viewers), but this year's series also started from a lower point.