11:02am PT by Rick Porter
'The Crown' Sets Single-Week Record in Nielsen Streaming Rankings
The Crown ascended to the throne in Nielsen's streaming rankings for the week of Nov. 16, setting a record in the process.
The Netflix series had the highest single-week total to date in the streaming rankings, with viewers watching 3.36 billion minutes of the show from Nov. 16-22. The previous high was 3.01 billion minutes for The Umbrella Academy from Aug. 3-9.
About two thirds of the total viewing time for The Crown was for season four, per Nielsen. The second highest share of minutes went to season one, suggesting that some viewers used the new season as a catalyst to rewatch or start watching. The ratings service also says that about two thirds of The Crown's viewers were over age 55.
After three straight weeks at No. 1, The Queen's Gambit dropped one spot to second, though it still racked up more than a billion minutes of viewing. The Mandalorian spent its fourth consecutive week on the charts, and the Disney+ series accrued more viewing time than the prior week, rising to 939 million minutes from 873 million.
The only new entry in the top 10 is Netflix's kids series The Boss Baby: Back in Business. With the show's fourth season premiering Nov. 17, it racked up 509 million minutes of viewing.
Streaming platforms contend Nielsen's methodology doesn't capture the full scope of viewing on devices other than TV sets. Nielsen also only measures U.S. audiences, not those in other countries.
Nielsen's top 10 streaming programs for Nov. 16-22 are below, with the prior week's rank in parentheses. Original streaming series and films are marked with an asterisk.
1 (5). The Crown* (Netflix), 3.36 billion minutes viewed
2 (1). The Queen's Gambit* (Netflix), 1.09 billion
3 (2). The Office (Netflix), 1.07 billion
4 (3). The Mandalorian* (Disney+), 939 million
5 (4). Schitt's Creek (Netflix), 733 million
6 (6). Grey's Anatomy (Netflix), 731 million
7 (7). The Great British Baking Show* (Netflix), 645 million
8 (9). Criminal Minds (Netflix), 560 million
9 (nr). The Boss Baby: Back in Business* (Netflix), 509 million
10 (8). NCIS (Netflix), 468 million