'This Is Us' Premiere Scores Big 3-Day Ratings Lift

This is Us
NBC

The season premiere of This Is Us put up a larger three-day ratings gains than any show so far this season — continuing the show's historical pattern of big boosts after its first airing.

The two-hour premiere on Oct. 27 added 0.9 points to its initial adults 18-49 rating over three days, growing to a 2.31 in the key ad demographic. That was good for fifth in the overall rankings, behind only four sports telecasts — three NFL contests and the deciding game of the World Series.

This Is Us also sits in fifth in total viewers after growing by 3.24 million people to 10.56 million. Both that gain and the 18-49 bump are the largest three-day boosts for any primetime show in the 2020-21 season so far. In fact, they're bigger than any three-day bump for any show since the spring: The May 4 season finale of CBS' Bull added 3.57 million viewers over three days, and an April 2 episode of Grey's Anatomy on ABC grew by 0.92 in adults 18-49.

The premiere gains for This Is Us are fairly close to its average three-day lift from last season, when it added a point to its demo rating and 3.49 million viewers to its total audience.

Entertainment shows also took over more of the top 20 spots overall for the week of Oct. 26. They occupy more than half of the slots in the 18-49 rankings. Live events and news still dominate the total viewer charts, with entertainment programs holding eight spots.

The top 20 primetime shows in Nielsen's live plus three-day rankings for Oct. 26-Nov. 1 are below. They don't include sports pre- and postgame shows.

Adults 18-49

Show Network Live +3
18-49 rating
Change vs.
live + SD
% change vs. live + SD
Sunday Night Football NBC 4.95 0.04 1%
Thursday Night Football Fox 3.58 0.18 5%
World Series Game 6 Fox 3.45 0.05 1%
Monday Night Football ESPN 3.4 0.21 7%
This Is Us NBC 2.31 0.90 64%
The Masked Singer Fox 2.12 0.49 30%
The Simpsons Fox 1.93 0.18 11%
The Bachelorette ABC 1.8 0.45 34%
Big Brother - Wednesday CBS 1.42 0.33 30%
The Voice - Monday NBC 1.29 0.26 25%
Big Brother - Monday CBS 1.27 0.28 29%
The Voice - Tuesday NBC 1.25 0.22 21%
I Can See Your Voice Fox 1.22 0.19 19%
The Conners ABC 1.16 0.4 52%
Dancing With the Stars ABC 0.99 0.19 23%
90 Day Fiancé: The Other Way TLC 0.99 0.36 56%
The Amazing Race CBS 0.99 0.27 37%
Supermarket Sweep ABC 0.98 0.20 25%
Bob's Burgers Fox 0.97 0.2 26%
Family Guy Fox 0.95 0.26 37%

Total Viewers

Show Network Live +3 viewers (000s) Change vs.
live + SD
% change vs. live + SD
Sunday Night Football NBC 17,075 142 1%
World Series Game 6 Fox 12,750 154 1%
Thursday Night Football Fox 12,117 436 4%
Monday Night Football ESPN 11,001 500 5%
This Is Us NBC 10,557 3,258 45%
60 Minutes CBS 9,139 351 4%
The Voice - Monday NBC 9,004 1,404 18%
The Voice - Tuesday NBC 8,967 1,207 16%
Tucker Carlson Tonight - Tuesday FNC 7,873 311 4%
The Masked Singer Fox 7,763 1,569 25%
Hannity - Monday FNC 7,399 95 1%
Tucker Carlson Tonight - Monday FNC 6,890 125 2%
Hannity - Tuesday FNC 6,494 91 1%
Tucker Carlson Tonight - Wednesday FNC 6,492 177 3%
Dancing With the Stars ABC 6,488 1,021 19%
Tucker Carlson Tonight - Thursday FNC 6,245 116 2%
The Conners ABC 6,017 1,658 38%
The Bachelorette ABC 5,954 1,351 29%
Hannity - Wednesday FNC 5,904 84 1%
Celebrity Family Feud ABC 5,845 537 10%