8:07am PT by Rick Porter
Tiger Woods' Masters Win Draws Strong Ratings for CBS
Tiger Woods' first major championship in more than a decade drew strong ratings for CBS on Sunday despite an earlier-than-usual start time.
The final round of The Masters began at 7:30 a.m. ET in order to finish ahead of forecast thunderstorms in the late afternoon. CBS began its live coverage at 9 a.m ET/6 a.m. PT and averaged a 7.7 rating/21 share in metered-market households.
That's down from an 8.7 for the final round last year, and likely attributable mostly to the early start time: The final round of The Masters typically airs in the late afternoon, sometimes bleeding into primetime, when TV usage is higher.
Sunday's live coverage peaked with a 12.1/28 from 2:15 to 2:30 p.m. as Woods was wrapping up his first major-tournament win since the 2008 U.S. Open.
CBS says Sunday's final round drew the highest metered-market ratings for a morning golf broadcast since at least 1986, which is as far back as the network's records go.
The network aired an encore of the final round from 3 to 7 p.m., drawing a 3.4 household rating in metered markets. It was the third-highest preliminary rating for golf on any network so far in 2019, behind on the live coverage earlier in the day and Saturday's third round (6.0), which was up 5 percent year to year and was the best for round three since 2015.