TV Ratings: 'Tough As Nails' Has Decent Premiere for CBS

The TOUGH AS NAILS -Get the Job Done- Screengrab CBS -Publicity-H 2020

CBS got decent numbers from the premiere of competition series Tough As Nails Wednesday night, leading the broadcast networks in both adults 18-49 and total viewers.

Tough As Nails, hosted by The Amazing Race's Phil Keoghan, averaged a 0.6 rating among adults 18-49 and 4.07 million viewers over its two hours. It lost some viewers in its second hour, going from 4.2 million to 3.94 million, but it held steady in the 18-49 demographic and improved a little among adults 25-54.

The show's numbers were on par with those of CBS' other summer series, Game On, which is averaging a 0.6 in the demo and 3.52 million viewers thus far. 

Fox's Ultimate Tag drew a 0.5 in the demo and 1.53 million viewers, even with its last airing two weeks ago. Agents of SHIELD was steady in adults 18-49 at 0.3 and ticked up slightly in viewers to 1.41 million. The CW's The 100 (0.1 in 18-49, 686,000 viewers) and Bulletproof (0.1, 407,000) also maintained their usual numbers.

CBS and Univision tied for the lead among adults 18-49 in primetime; both averaged 0.5 ratings. Fox and NBC also tied at 0.4, while ABC and Telemundo each earned a 0.3. The CW trailed with a 0.1.

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