8:48am PT by Michael O'Connell
TV Ratings: ABC's NBA Finals Again Outpace 2016 in Game 4
Friday's telecast of Game 4 of the NBA Finals topped all of TV, maintaining the series' positive momentum with another lift from 2016.
Per Nielsen, the game averaged an overnight 12.6 rating among metered-market households. That's a 4 percent boost from the comparable game last year, making it the third such game to grow from 2016.
Ahead of time-zone adjustments and final tallies, the 2017 NBA Finals are averaging a 12.8 overnight rating — up 5 percent from 2016. The first three games are up 10 percent among total viewers and up 6 percent among adults 18-49.
The Cleveland Cavaliers' Friday win is also good news for ABC. The Golden State Warriors are only one win away from the NBA Championship, and the network would obviously be better served by hosting as many of the maximum seven games as possible.
Counterprogramming was limited to Dateline, which fetched a 0.9 rating among adults 18-49 on NBC, and The Originals (0.3 adults) and Reign (0.2 adult) on The CW.