9:52am PT by Michael O'Connell
TV Ratings: 'American Crime' Falls in Second Week, 'The Slap' Lands Weakly at 10 p.m.
It hasn't been the best week for broadcast TV. Four days after Daylight Savings went into effect, primetime TV usage among adults 18-49 was still off nearly 10 percent on Thursday night — leaving most shows down compared to last week.
Falling the most was American Crime. The freshman shed six-tenths of a point in its second episode, falling to a 1.4 rating among adults 18-49. Admittedly, its lead-ins were also down: Grey's Anatomy (2.1 adults) off three-tenths to a series low and Scandal (2.6 adults) down four-tenths to its smallest same-day showing of the season.
The Big Bang Theory (4.4 adults) and The Odd Couple (2.6 adults) both dropped by four-tenths of a point from last week ahead of a steady Mom (2.3 adults), which is settling well into its new time slot. Elementary (1.5 adults) was the night's lone grower, improving two-tenths of a point at 10 p.m.
American Idol (1.7 adults) dropped half a point on Fox.
A move to 10 p.m. did nothing for The Slap. The series dropped two-tenths of a point from last week and pulled just a 0.6 rating among adults 18-49. That was after a steady The Blacklist (1.7 adults) hovered at a series low and the new Dateline tie-in pulled a 0.8 in the key demo.
Both The Vampire Diaries (0.6 adults) and Reign (0.4 adults) were steady on The CW.