12:13pm PT by Lesley Goldberg
TV Ratings: 'Breaking Bad's Season 4 Premiere is a Series Best
Turns out a year off didn’t hurt AMC’s Breaking Bad.
Sunday night’s Season 4 premiere collected 2.6 million total viewers, setting a series high and improving upon its March 2010 Season 3 bow by 30 percent.
The Bryan Cranston-Aaron Paul starrer also averaged 1.45 million viewers in the advertiser-coveted adults 18-49 demographic, up 26 percent compared with the drama’s Season 3 opener. In addition, the premiere’s 1.43 million in adults 25-54 was up 29 percent year-over-year.
The series also bested AMC’s fourth season premiere of Mad Men in several demos: up 19 percent in adults 18-49; up 56 percent in adults 18-34; and up a whopping 142 percent in men 18-34 compared with the July 2010 opener.