12:27pm PT by Michael O'Connell
TV Ratings: CNN's Mike Rowe Launch Clobbers Rachel Maddow
CNN has reason to cheer today thanks to an especially good launch for new original series Somebody’s Gotta Do It. The latest non-news series to enter the 9 p.m. time slot, hosted by Dirty Jobs personality Mike Rowe, marked the best premiere to date under Jeff Zucker's leadership of the cable network.
With an average 507,000 viewers in the advertisers' preferred news demo of adults 25-54, Somebody’s Gotta Do It marked a 255 percent advantage over MSNBC's The Rachel Maddow Show — which hit an all-time low during the third quarter. The series also averaged 943,000 total viewers, besting MSNBC by 25 percent.
Zucker took live news out of the 9 p.m. hour earlier this year with the March conclusion of Piers Morgan's show. (Those parties are currently in a bit of a spat over his time there.) Other launches this year have been The Hunt With John Walsh and mini The Sixties.
In the overall cable news race on Wednesday night, Fox News Channel did have the edge with adults 25-54, albeit a modest one — 544,000 demo viewers, besting Somebody’s Gotta Do It by 37,000. In the total viewership race, FNC had a commanding lead of 2.77 million viewers.
The CNN originals push is often difficult to judge up against its cable news contemporaries — especially in slots like 9 p.m. While Rowe's new series will be airing every Wednesday, like a traditional cable series, FNC and MSNBC's offerings in that time slot are nightly.