8:46am PT by Michael O'Connell
TV Ratings: Preseason Football Wins Sunday Against Rising 'Big Brother'
Sunday night's preseason NFL game between the Indianapolis Colts and the Pittsburgh Steelers gave NBC an easy win among viewers and the key demo. Fast affiliate rating, subject to significant adjustments when final numbers come in, give the broadcast a 3.0 rating among adults 18-49. That's four-tenths of a point behind early returns for last summer's comparable preseason contest.
Starting with a boosted Dateline (1.5 adults rating), NBC averaged a 2.6 rating with 18-49-ers and 8.1 million viewers for the night.
Animation repeats earned Fox second place with the demo. The network averaged a 1.4 adults rating for the night, pulling in 3 million viewers.
CBS saw a 15 percent boost for Big Brother, up to a 2.3 rating among adults 18-49 after going up against the Olympics the past three Sundays. Combined with encores of 60 Minutes, The Good Wife and The Mentalist, the network averaged a 1.2 adults rating and 5.6 million viewers.
Univision and ABC both posted a 1.0 rating among adults 18-49, with the latter also pulling in 3.7 million viewers. Extreme Makeover: Weight Loss Edition was down 42 percent from last summer's finale, earning a 1.1 rating with 18-49-ers during its one-hour broadcast.