8:44am PT by Michael O'Connell
TV Ratings: 'The Mick' Samples Well for Fox on New Year's Day
New Year's Day brought plenty of new outings for the broadcast networks — including a well-placed premiere for Fox's new comedy, The Mick.
The night easily belonged to the NFL, with the first day of 2017 coinciding with the final day of play for the 2016 regular season. Sunday Night Football stayed on top, averaging a robust 13.7 rating among households. The number bodes well for NBC, which is sure to average more than 20 million viewers with the tally.
It was a rocky season for Sunday Night Football. NBC's NFL franchise began the season with lows, but more competitive match-ups and the run-up to the playoffs lifted it considerably in November and December. Three of the last four Sunday Night Football games of the season averaged north of a 13 rating among households, a first since 2010.
NFL overruns occupied the top of the primetime block for both Fox and CBS. Fox had its game lead into The Mick at 8 p.m. on the East Coast. With time zone adjustments for the comedy's first outing, it scored 2.8 rating among adults 18-49 and 8.6 million viewers. The stats bode very well for how wide of a net the show managed to cast, tying This Is Us as the demo leader for freshmen this season. Fox partnered The Mick with two new episodes of Brooklyn Nine-Nine, which earned a 1.4 and 1.2 rating in the key demo, respectively.
CBS also had a sampling plan on Sunday. The network dropped the first episode of new Saturday drama Ransom at 8 p.m. In its first go, the import averaged a 0.9 rating in the key demo and 7 million viewers. CBS also aired a burn-off episode of Pure Genius (0.8 adults) at 9 p.m.
ABC aired a Bachelor preview special to the tune of a 0.8 rating in the key demo and 3 million viewers. Alongside it ran the return of To Tell the Truth, down to a 0.7 rating among adults 18-49, and another bit of burn-off, a new episode of Conviction (0.4 adults).