9:51am PT by Michael O'Connell
TV Ratings: NBC Parade Climbs — But Fox Football Dominates Thanksgiving
Thanksgiving was a big one for TV, especially Fox.
The network, which aired the afternoon showdown between the Washington Redskins and the Dallas Cowboys, surged to a whopping 35.1 million viewers — beating everything else on TV during the holiday.
That number, a regular-season high for Fox Sports' NFL coverage, also makes it the best game for the 2016 season. Ratings for the day's other two NFL games, which aired on CBS and NBC, are still preliminary. But compared to Fox's early returns, a 15.6 rating among metered-market households, CBS' coverage of the Detroit Lions and Minnesota Vikings' matchup in the morning earned a 14.4 rating, while NBC's primetime game featuring the Pittsburgh Steelers and the Indianapolis Colts trailed with a 10.8 rating.
Where NBC really scored was in the morning. Annual coverage of the Macy's Thanksgiving Day parade skyrocketed to a 13-year high. Between 9 a.m. and noon, it averaged a 13.5 rating among households, making it the biggest single-net telecast since the Oscars.