TV Ratings: NBC's Rio Coverage Takes a Tumble on Wednesday

Ratings dipped to a 5.8 among adults 18-49 for Wednesday's primetime coverage, which included the women's 100 hurdles and women's beach volleyball.
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With Rio Olympics breakouts such as Michael Phelps and Simone Biles done with competition at the Summer Games, ratings dipped on a quiet Wednesday for NBC.

The network's primetime coverage drew a 14.4 overnight rating among households. Fast affiliate scores put NBC's evening coverage at 20.7 million viewers and a 5.8 rating among adults 18-49.

Wednesday's coverage included the women's 100 hurdles, which saw three U.S. athletes — Brianna Rollins, Nia Ali and Kristi Castlin — take gold, silver and bronze, respectively, as well as the women's beach volleyball third-place match for Kerri Walsh Jennings and teammate April Ross.

Twelve days into the Summer Games, NBC-only coverage now stands at an average of 26.7 million viewers and a 15.1 household rating. That average pales in comparison to the 2012 London Olympics, which were averaging upwards of 32 million at this point in the games.