TV Ratings: Olympics Dip to Near Low in Homestretch

Wednesday night, which brought a post-prime win for U.S. women's hockey team and NBCSN, was down 20 percent in early returns.
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Wednesday night brought a mix of good and bad news for NBC's Pyeongchang coverage.

Primetime was at a Winter Games low, with an overnight rating of just 11.1 among households — a steep 20 percent drop from the previous night. But some of the Team U.S. bad luck finally wore off with gold for the women's hockey team, a game that drove late-night highs on NBC Sports Network. The coverage, between 11 p.m. and 2 a.m. E.T., earned an all-time high in that window with a 2.1 overnight rating among households.

The games officially wrap with Sunday's closing ceremony, but the festivities are starting to wind down — hence Wednesday's steep drop. But the marquee events aren't over just yet. Women's figure skating has yet to crown its medal winners, set for Friday in South Korea.

Current averages have the Winter Games pulling 21.1 million nightly viewers to NBC and NBC Sports Network, aided by a strong 12 percent bump from streaming viewers. The gap between Pyeongchang and Sochi still stands at 7 percent.

Wednesday's only eventful counterprogramming came from CBS, which put out a boosted episode of Big Brother: Celebrity Edition. It took a 1.4 rating among adults 18-49 and 5.6 million viewers before a flat Amazing Race (0.9 adults).