8:37am PT by Michael O'Connell
TV Ratings: Olympics Perk Up With Shaun White, 'Bachelor Winter Games' Gets an Icy Reception
As is now the norm for Pyeongchang, ratings for coverage of the Winter Games were up from the comparable night in Sochi on Tuesday, all broadcasts considered, while the NBC-only coverage was slightly off.
Tuesday's primetime haul looks to be another significant one, with a 15.2 overnight rating among households for the three hours of coverage. Altogether, NBC and NBC Sports considered, that's up 5 percent from four years ago. (NBC alone was down a mere 3 percent.)
Coverage peaked just after 10 p.m. ET when Shaun White took his third Olympic gold and pairs figure skating got underway. Overnights peaked to a 19.6 rating, the highest at any point during the Winter Games thus far.
Nielsen data say that half of U.S. households have already tuned in to the Olympics, with an NBC-only average of 20.9 million nightly viewers. Total Audience Delivery, which accounts for considerable streaming, has nightly viewership averaging 22.3 million viewers.
Counterprogramming remains slim, and ABC's stab at making an impression with The Bachelor Winter Games did not get off to a terribly good start. The two-hour block averaged a 0.8 rating among adults 18-49 and 3 million viewers. That's roughly half of what the parent series pulled the night before, facing similar Olympic numbers.
The CW had good enough luck by having Black Lightning go it alone without an original Flash lead-in. The drama held steady with a 0.5 rating among adults 18-49.