8:19am PT by Michael O'Connell
TV Ratings: Pyeongchang Builds Again; Olympics Trailing 2014 by 7 Percent, All Told
The 2018 Winter Olympics in Pyeongchang forged ahead Monday night, featuring women’s freestyle skiing and a lot of ice dancing.
NBC and NBC Sports Network's combined coverage ticked up for the second night in a row, netting an average 12.6 overnight rating among households. It was the best showing since the three-night string of Wednesday, Thursday and Friday — each of which averaged roughly a 13.0 rating.
The U.S. men's hockey team toppled Slovakia on NBC Sports Network, earning a 1.52 rating for the cable channel.
Through Sunday, the Games have averaged a total 21.3 million primetime viewers with all NBC vehicles tallied. Compared with the 2014 Winter Games in Sochi, Pyeongchang's loss stands at 7 percent. If you look just at the linear tune-in on the broadcast network, the losses more than double. NBC-only viewership is down by 16 percent.
ABC's The Bachelor improved slightly from its first Monday against the Olympics, pulling a 1.7 rating among adults 18-49 and 6.2 million viewers in Fast Affiliate ratings. CBS' celebrity edition of Big Brother fetched a 1.2 rating in the key demo, flat with its last episode. The night's only other counterprogramming came from The CW, which aired a new episode of Legends of Tomorrow (0.4 adults).