9:03am PT by Michael O'Connell
TV Ratings: 'Red Nose Day' Draws Small Crowd, 'Wayward Pines' Improves
Red Nose Day didn't really catch on in its first outing. The live NBC charity event, an imported concept from the U.K., averaged a very modest 3.2 million viewers and a 0.8 rating among adults 18-49 on Thursday night.
Spanning all three hours of the primetime block, the philanthropic effort did manage to raise a considerable amount of money for children's charities. The network touted $21 million in donations thus far, with that number likely to grow over the coming 30-day drive.
And, in all fairness, viewers seemed to take note that the TV season was officially over on the eve of the Memorial Day weekend. A CBS repeat of The Big Bang Theory was the biggest thing going. The second outing of ABC's 500 Questions took a two-tenths hit, averaging a 1.0 rating among adults 18-49.
The highest-rated original effort of the night was Fox's Wayward Pines. After substantial DVR growth for the premiere — it nearly doubled with three days of time-shifting — a bigger crowed turned out for the second episode. Wayward Pines (1.2 adults) grew by two-tenths of a point in the key demo and added 1 million viewers.