8:49am PT by Michael O'Connell
TV Ratings: 'SNF' Improves, NFL Lifts '60 Minutes'
Sunday Night Football may have only posted marginal week-to-week improvements for NBC, but the game surged from the comparable outing in 2016.
Week six saw NBC's primetime game average an overnight 10.9 rating among metered market households. That's represents a 21 percent improvement from the week six SNF football last year. NBC was aided by the fact that the game between the New York Giants and the Denver Broncos featured a team from the biggest market in the U.S., a team that (until last night's win) has not been having a particularly competitive season.
NBC was not the only network to make gains thanks to the NFL. CBS Sports cites Sunday's late afternoon game as a season high. It earned a 14.0 overnight rating, up seven percent from the comparable game last year. It currently stands as the biggest NFL showing of week six.
The late conclusion to the game certainly skews CBS' ratings, but it will still be a huge boon to 60 Minutes when all is said and done. Prior to adjustments, the telecast was double what it took the previous week in the key demo, up to a 2.2 rating among adults 18-49 and averaging 12.8 million viewers. Wisdom of the Crowd (1.2 adults), NCIS: Los Angeles (1.1 adults) and Madam Secretary (0.8 adults) followed.
No big football lead-in dampened the live hauls for the Fox lineup. Bob's Burgers (1.1 adults), The Simpsons (1.3 adults), Ghosted (1.0 adults), Family Guy (1.2 adults) and Last Man on Earth (0.8 adults) were all off from the prior week.
On ABC, Toy Box (0.4 adults), America's Funniest Home Videos (0.8 adults), Shark Tank (1.1 adults) and Ten Days in the Valley (0.4 adults) were unmoved.