7:24am PT by Michael O'Connell
TV Ratings: 'Sunday Night Football' Climbs 43 Percent to Season High
For NBC and the NFL, it's better late than never. After middling season of Sunday Night Football ratings, at least by its own incredibly high standards, the primetime franchise surged to season highs in week 14.
The Giants-Cowboys game averaged an overnight 16.5 rating rating among metered market households. Not only is that a 43 percent surge from the previous week, it outrates every primetime NFL showing this season. Excluding kick-off weekends, it's actually the best in-season primetime football game since 2013.
An incredibly tight game, with the Giants ultimately winning 10-7, the biggest showing came from Dallas. The Cowboys' home market recorded its largest Sunday Night Football tune-in on record with a 42.3 local rating.
Let Sunday's showdown be further evidence that there is still a formidable NFL audience out there, it just hasn't been serviced by the most enticing match-ups this season.
More to come, including SNF competition...