TV Ratings: 'Sunday Night Football' Return Hits 3-Year High, Miss America Holds Up

Betty Cantrell Miss America H 2015
AP Photo/Noah K. Murray

Betty Cantrell Miss America H 2015

Capping off the first full day of the 2015 NFL season, NBC's Sunday Night Football matchup of the Cowboys and the Giants delivered boosts across the board as compared to the head-to-head between the two teams from last year.

Preliminary overnight ratings were at a three-year high, rising 11 percent from the 2015 Sunday opener. Given timezone adjustments, the game was also up a solid 15 percent in the key demo of adults 18-49 — averaging a 9.2 rating. (That's higher than even the adjusted figure last year's game brought in.)

Ahead of this coming Sunday's Fox Emmy telecast and the official start of the TV season, competition on the other networks was slim — but those who did go up against football did not appear to suffer for it.

The 2015 Miss America Pageant, steady in the key demo with a 1.5 rating among adults 18-49, saw its viewership climb from last year to a robust 7 million viewers.

CBS was the only other Big Four network with anything new for the night. Big Brother held steady with a 2.2 rating among adults 18-49, making it the night's biggest non-sports offering from the broadcast nets.