TV Ratings: 'Thursday Night Football' Return Caps Off Strong Week of NFL Coverage

The shared telecast between CBS and NFL Network is improved slightly from 2014, much like all primetime league coverage since kickoff.
AP Photo/Ed Zurga

A slight improvement means a series high for Thursday Night Football. The shared telecast of the Denver-Kansas City game on CBS and the NFL Network posted a 4 percent improvement from the comparable game last year, averaging a gross 14.3 rating among households in overnights.

Pregame coverage was on par with the previous year, and preliminary demo data has the game steady on CBS — with the broadcast showing of the game pulling a 5.3 rating among adults 18-49 before time-zone adjustments lift that score.

The game did not have a whole lot of outside competition. Only NBC aired originals, plugging in specials Jeff Dunham: Unhinged in Hollywood and Mat Franco's Got Magic. The pair earned a respective 1.2 and 1.1 rating among adults 18-49.

As for football, the first week of NFL coverage paints a thus-far rosy picture of league ratings — with all marquee games either steady or improved from the comparable outings at the top of the 2014 season.