9:13am PT by Michael O'Connell
TV Ratings: 'Thursday Night Football' Return Caps Off Strong Week of NFL Coverage
A slight improvement means a series high for Thursday Night Football. The shared telecast of the Denver-Kansas City game on CBS and the NFL Network posted a 4 percent improvement from the comparable game last year, averaging a gross 14.3 rating among households in overnights.
Pregame coverage was on par with the previous year, and preliminary demo data has the game steady on CBS — with the broadcast showing of the game pulling a 5.3 rating among adults 18-49 before time-zone adjustments lift that score.
The game did not have a whole lot of outside competition. Only NBC aired originals, plugging in specials Jeff Dunham: Unhinged in Hollywood and Mat Franco's Got Magic. The pair earned a respective 1.2 and 1.1 rating among adults 18-49.
As for football, the first week of NFL coverage paints a thus-far rosy picture of league ratings — with all marquee games either steady or improved from the comparable outings at the top of the 2014 season.