9:40am PT by Rick Porter
TV Ratings: Macy's Parade Strong, NFL Slips on Thanksgiving
Despite the traditional procession not taking place, NBC's broadcast of the Macy's Thanksgiving Day Parade still drew a big audience. A pair of NFL games also scored big — though not as big as last year.
In primetime, The Masked Singer and I Can See Your Voice hit season highs on Fox following the NFL lead-in.
New York City did not hold its traditional parade this year, but NBC assembled a mix of live and pre-taped floats, giant balloons and performances for its broadcast. The morning telecast drew 21.98 million viewers, virtually even with the 22.11 million for the 2019 parade, and it grew year to year among adults 18-49, nothing a 5.8 rating vs. 5.5 a year ago. It was the most watched entertainment telecast on any network since the Oscars in February.
Following the parade, The National Dog Show brought in 12.27 million viewers and a 3.1 in the 18-49 demographic on NBC. A replay of the show in primetime drew an additional 3.2 million viewers and 0.7.
CBS (23.39 million) and and Fox (30.33 million) averaged 26.86 million viewers for their NFL games in the afternoon, down about 10 percent from 2019. NBC's planned primetime game between the Baltimore Ravens and Pittsburgh Steelers was postponed due to a COVID-19 outbreak on the Ravens. Fox's telecast of the Dallas-Washington game ranks as the most watched NFL contest of the season, while CBS' Detroit-Houston game is fourth.
The Masked Singer earned a 3.5 in the demo and 11.41 million viewers for its post-NFL airing on Fox; both figures are season highs by a wide margin. The 1.8 in adults 18-49 and 6.07 million viewers for I Can See Your Voice are also season highs.
Hallmark's movie Christmas by Starlight was far and away the top show on cable Thursday, drawing 3.11 million viewers.
Bookmark THR.com/Ratings for more ratings news and numbers.