8:29am PT by Michael O'Connell
TV Ratings: Tom Brady's AFC Win Delivers a Lofty Lead-in for CBS' 'Hunted'
Good luck to anybody trying to program against football on Sunday. Despite lopsided scores, the NFC and AFC Championship games dominated in their 2017 outings — the latter offering a lofty premiere for CBS' newest reality competition.
Steady and, in fact, slightly improved from last year's game, the NFC showdown that gave the Atlanta Falcons their spot in the Super Bowl earned an overnight 27.4 rating among households. That was not the biggest affair of the day, however, being narrowly out-rated by the evening game.
The New England Patriots' AFC win fetched a 27.6 rating among households in early overnight returns, essentially dead even with the afternoon game.
But CBS was able to parlay its massive NFL crowd into a strong test audience for reality show Hunted. Only early numbers are available for the series' sampling, a 3.6 rating among adults 18-49 and 10.8 million viewers, but those indicate good news for the new show. Adjusted scores will very likely make it the best debut in the key demo this season.
None of the rest of the Big Four really bothered with any competition, though Fox did drop an original episode of Son of Zorn at 8:30 p.m. It averaged a 0.9 rating in the key demo.
More, including viewership tallies for football and time-zone adjustments for Hunted, to come.