TV Ratings: 'Masked Singer' Opens With Demo Low

Michael Becker/FOX.

The Masked Singer carried Fox to a demographic victory in primetime on Wednesday, but the show's fourth season began by tying its lowest 18-49 rating to date. TV usage was once again down considerably from the same night a year ago.

On the plus side for Fox, however, I Can See Your Voice got off to a decent start. The finale of America's Got Talent drew the show's best numbers in six weeks for NBC — though it too was off by a wide margin vs. last year's close. Fox News got a bump from coverage of a Trump campaign rally, and ESPN led primetime in adults 18-49 with an NBA playoff game.

The Masked Singer delivered a 1.6 rating in the 18-49 demo, tying its lowest same-day mark ever, in Wednesday's final numbers, along with 5.92 million total viewers. That's off by 36 percent in adults 18-49 and 26 percent in viewers from its September 2019 premiere (2.5 and 8.02 million). I Can See Your Voice premiered with a 1.2 in adults 18-49 and 4.57 million viewers, tying for second in the demo on the broadcast networks with CBS' Big Brother and topping the latter's viewer total (4.17 million).

The finale of America's Got Talent posted a 0.9 in adults 18-49 and 6.57 million viewers, highs in both measures for the show since Aug. 10. The finale fell 40 percent in the demo and 36 percent in viewers from a year ago.

Linear TV usage among adults 18-49 was down by 21 percent year to year, consistent with Monday's and Tuesday's declines.

On cable, Fox News' Hannity (5.16 million viewers) and Tucker Carlson Tonight (4.86 million) ranked first and second in total audience; both featured coverage a campaign rally for President Trump. Game 4 of the NBA Eastern Conference finals had 4.48 million viewers on ESPN and led all of Nielsen-measured TV in primetime with a 1.8 rating.

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