11:03am PT by Michael O'Connell
TV Ratings: World Series Dips More in Game 3
After tightening the margin of ratings fatigue from those 2016 highs, Fox's coverage of the World Series between the Los Angeles Dodgers and the Houston Astros was down again during Game 3 — though the network still boasted a robust win for the night.
Nielsen Media gives the game, the first to be played in Houston, a 10.4 overnight rating and a 19 share among households. That's off 16 percent from the comparable Game 3 a year ago. Also played on a Friday, Game 3 of the 2016 World Series between the Chicago Cubs and the Cleveland Indians averaged a 12.4 overnight rating and ultimately fetched 19.4 million viewers and a 5.2 rating among adults 18-49.
Three games in, this year's World Series is off to its second-best start since 2009, obviously trailing 2016. The previous two games have averaged just over 15 million viewers.
Play resumes on Saturday night, and the Dodgers are now at a clear deficit against the Astros. Friday's game saw a 5-3 win for Houston, making the series 2-1 in the Astros' favor. To bring play back to Los Angeles (and give Fox the gift of a longer series), the Dodgers will have to win at least one game this weekend.