5:47pm PT by Andy Lewis
UEFA Euro 2016: Staggering 99.8 Percent of Iceland's Viewers Watched Upset Over England
Here are some ratings that will make American TV executives drool with envy.
Iceland's 2-1 upset victory over England during Monday's UEFA Euro 2016 match drew insane ratings in that country. According to Spanish newspaper AS, 99.8 percent of Iceland’s TVs that were on were tuned in to the game.
No, that is not a typo. Of the TVs that were on, only .2 percent chose to watch something else. (Question: Is .2 percent just the TVs that were accidentally on but no one was actually watching?)
Those numbers are no fluke, either. Iceland's previous game — they beat Austria 2-1 to secure a spot in the knockout stages — drew a 98.5 share of the audience. For comparison, Super Bowl 50 drew about 70 percent of people in the 18-49 demographic to their TVs.
Iceland's main TV provider created a special soccer-only channel for the European Football Championships. The country has been the belle of the ball at the tournament in France. It is Iceland's first appearance ever in the final part of a major international competition. With the smallest population of any country in the finals of 24 nations, it has been a major surprise. Another amazing statistic: About 27,000 Icelanders, or 8 percent of the country's total population of about 330,000, attended the match against England. (If 8 percent of America attended one game, the stadium would need to be able to seat 25 million people.)
Iceland next plays France, the host country, on Sunday for a shot at the semifinals.