Tim Burton Brings the 'Unicorn Apocalypse' for Samsung During Oscars (Video)

The Oscar-nominated filmmaker was featured as part of a series of cellphone ads that ran across the Oscar broadcast on Sunday.
Tim Burton

Tim Burton didn't win an Oscar on Sunday night, but he got plenty of reverence and airtime anyway.

The writer-director, whose Frankenweenie lost best animated feature to Brave, was part of a series of commercials for the smart phone Samsung Galaxy S II. In a plot line that resonated with the evening's celebration of Hollywood, Burton visited a fictional mobile-gaming company in order to pitch a movie adaptation of their equally fictional game Unicorn Apocalypse.

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A slight dig at the popular culture's all-consuming obsession with zombies, the ad saw Burton telling the star-struck game developers, "This is all the kind of stuff I love: zombies, unicorns, the apocalypse. Did you guys know that unicorns are basically goats?"

The movie he pitches is called Unicorn Apocalypse: Horn of Darkness and stars a little unicorn called Hornelius, who finds himself amid a battle for earth between humans and the rainbow-bleeding mythic steeds. Some of the game employees, unfortunately, find themselves a little overexcited about the brainstorming session.

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Capitalizing on the ad, GameSpot and Gamesalad.com are holding a contest for fans to create a real Unicorn Apocalypse game, further blurring the already tenuous line between reality and fiction on the internet.