10:00am PT by Lesley Goldberg
'Uno' Game Show in the Works at Mattel
One of the most popular card games in the world is getting the TV treatment.
Mattel Television is teaming with Propagate founders Ben Silverman and Howard T. Owens to adapt Uno as a reality game show for television. A network is not yet attached as the project is currently in the development stage.
The Uno Game Show will see the classic card game turned into a televised competition. The series will feature four teams who will face off to become the ultimate Uno champion. Mattel says the series will offer a supersized Uno experience that also incorporates audience participation, over-the-top physical challenges and trivia, as well as other creative elements.
Propagate's Silverman, Owens and Greg Lipstone will exec produce the series alongside veteran reality TV producer John Quinn (The Price Is Right, Let's Make a Deal, Match Game). Propagate's unscripted credits include Running Wild With Bear Grylls and Chopped.
Uno, which will celebrate its 50th anniversary in 2021, is the latest Mattel property to get the TV treatment. Mattel Television, a division of Mattel Inc., also is behind Netflix's Masters of the Universe: Revelation and He-Man and the Masters of the Universe. The company also has a Barbie musical at Netflix and a Thomas & Friends series.
"Uno is the most popular game in the world and is a fixture in pop culture, making it the ideal franchise to build a reality game show around,” said Mattel TV exec producer Adam Bonnett, who is leading the development project for the company. “Ben, Howard, Greg and John have deep expertise in unscripted content and are the perfect partners to help us transform Uno into a television series for the whole family.”
Uno is available in more than 80 countries and recently announced a new edition, Uno Showdown.