USA's 'Playing House' Renewed, Nabs Early VOD Deal

Playing House S01E09 Still - H 2014
Jaimie Trueblood/USA Network

Playing House S01E09 Still - H 2014

USA Network is ready to play house again.

The NBCUniversal-owned cable network has renewed comedy series Playing House for a second season, The Hollywood Reporter has learned. The comedy will return in the second half of 2015 with eight episodes (down two from its freshman order).

As part of the pact, the comedy exec produced by and starring Jessica St. Clair and Lennon Parham will receive an early video on demand window, according to The Wall Street Journal.

The new window structure will allow viewers to watch the following week's episode on VOD before it airs on USA. The approach comes as USA is looking to lure select advertisers with premium placement and engage them with the show's vocal online fan base.

See more Faces of Fall 2014

The unique deal for Playing House comes as on-demand TV consumption has become a go-to for viewers to catch up and stay current with programming. NBCUni expects to drive more than 1.5 billion full episode views on demand across all platforms in 2014.

In its first season, Playing House averaged 862,000 total viewers — a far cry from fellow USA original comedy Sirens. (The Denis Leary-produced comedy was renewed in June for a second season.)

For USA, the Playing House renewal comes as the cable network has shifted its priority back to original scripted dramas. Beyond current comedy series Sirens (from Fox Television Studios) and Benched (ABC Signature), USA's pilot roster contains five dramas and no half-hours.

USA also developed Billy Eichner and Julie Klausner comedy Difficult People, which was moved to Hulu with a straight-to-series pickup in November.

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